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Website Development: Guide to Building a Website for Your Small Business

Updated: Apr 23, 2023

Introduction: What is a Website and How Does it Benefit Companies of All Sizes?

Website and website builder

Websites have become an integral part of the modern world, as they provide a wide range of benefits for individuals and businesses of all sizes.

A website is a digital location that provides information about the “brand”, reason of existence, contribution, products and services. It is an important marketing tool that gives consumers access to a company's products and services while providing information about what they can do to contact the company.

A website is also a place where customers can purchase items, download content, or sign up for newsletters. Websites are also increasingly being used for customer service functions such as chatbots and online forms.

A company might maintain a single website for its entire business, or create individual websites for each of its product or service lines. In the latter case, a company might have separate websites for the United States and Canada. For example, the Ford Motor Company has an American-based website and a Canadian-based website. The first web page in history is credited to Tim Berners-Lee's CERN particle physics laboratory in Switzerland in 1991. In 1991 he placed a web server onto the CERN network and ran a program to transfer web pages between it and other computers around the world.

What are the Different Types of Websites and Which One is Best For You?

There are many different types of websites and each has its own purpose. For example, you might want to have a website that is built for your business, or you might want to have a blog that is just for personal use.

The type of website you choose will depend on what your needs are and how much time you want to spend maintaining it. There's no "best" type of website because it depends on the person and their personal needs.

Website types as follows:

  • Website for contacting and blogging.

  • Website with e-commerce capabilities

  • Website with e-commerce and marketing tools

E-commerce capabilities refers to the ability of the website builder to provide the necessary platform to sell products or services using online store, issuing invoices, collecting payments, and offering coupons to customers.

Marketing tools refers to the set of interactions the business can interact with customer, by sending automatic emails or targeting a segment with email marketing campaign.

How to Build Your Custom Website

Building your own website is a great way to promote your business and make it more accessible to potential customers. With so many free options available, you don't have to spend a dime in order to get your website up and running.

There are three ways to build your own site:

  • through a website builder

  • through an existing platform like WordPress

  • hiring a web developer

The first option is the easiest and most cost-effective one. Website builders allow you to create a site without any coding knowledge. All you need is a domain name (which can be purchased for $12 per year) and then you choose from hundreds of templates that work with the platform.

The second one, is that you can also use an existing platform like WordPress that has millions of free templates available for download on the internet .Some of these templates might include using a custom plugin that can integrate with your Amazon affiliate links for the product you are trying to promote. In this case, you will be able to choose from many existing choices. The only thing you need to do is provide a little bit of customization to it by adding your Amazon affiliate links on the template, and then make it available for download on WordPress once it's finished.

The last one, if you seek a customized service and don't have the time or knowledge to do so, you can hire a web developer or marketing agency to do it for you. As a small business owner, you're responsible for making decisions that impact your company as well as your clients' businesses. With so many decisions to make, it can be tough to find the time or know-how to manage all of them without missing anything important. This is where a professional web developer or marketing agency can come in handy.

How Much Does It Cost To Build A Website For My Business?

The cost of building a website for your business varies depending on the extent of customization and complexity.

The cost to build a website for your business can be calculated with the help of a web design costs calculator. The calculator takes into consideration various factors like the number of pages, type of site, hosting, domain name registration, etc. After entering all these details, it will give you an estimate about how much it will cost you to build your site.

The average web design costs for building new sites for businesses are between $4000-$8000 USD.

Setting Up Your Domain Name & Web Hosting Provider

Setting up a domain name and web hosting provider is an important step in creating your website. You need to register a domain name and then sign up for web hosting.

There are three main types of domain names that you can register:

domain and sub-domains
  • Country Code Top Level Domain (ccTLD)

  • Generic Top Level Domain (gTLD)

  • Internationalized Domain Name (IDN)

After registering your domain name, you will need to sign up for web hosting. Web hosting is the service that will allow you to upload your website files and make them available on the internet. There are many different types of web hosts, but most people choose shared or VPS web hosting because it's inexpensive and easy to set up.

Top 5 Free Website Builders & How to Select the Best One for You

According to Forbes Advisor Ratings article published on Nov 23, 2022, 11:06am rating Best Website Builder (Top 10 November 2022), following where the selected services:

  1. Weebly rating 4.4

  2. GoDaddy rating 4.4

  3. 1&1 IONOS rating 4.3

  4. Squarespace rating 4.2

  5. HostGator rating 4.1

  6. WiX rating 4.0

  7. Shopify rating 4.0

  8. Zyro rating 3.9

  9. Wordpress.org rating 3.7

  10. Duda rating 3.5

To select the best website builder you need to

  • Understand your business goal from creating a website: a website builder is just a tool that helps you build your website, however the structure and goal of the website, is totally up to you.

  • Draw a blue print to show the website map, and user experience, this will help you identify the tools, add-ons, app integrations needed before executing the design.

  • Select the website builder service based on capabilities and price, and make sure you have experience using the website builder, or have someone in your team with the sufficient experience to do so.

  • Make sure that the website builder has sufficient documentations, or learning videos, material available to get back to whenever possible, you don’t want to end up with a problem without a feasible solution.

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